Intersubjectivity and Food Purchasing: Modeling the Intent to Buy
نویسندگان
چکیده
منابع مشابه
Affecting Factors of Consumers’ Intent to Buy in the Food Industry by Emphasizing Brand Experience (Case Study: Mashhad TABAROK Company)
The recognition and understanding of brand experience by consumers is critical to develop goods and services marketing strategies, since they can be used to predict consumer behaviour. The aim of the present study is to investigate the antecedents and consequences of brand experience in the food industry. Information on 400 customers of the Mashhad Tabarok Company was collected by a questionnai...
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Background. A soccer ball is the principal piece of sports equipment for soccer and original brands compete with each other for a big pie of the market. Objectives. The aim of this study’s interpretive structural model (ISM) was to ascertain the factors that affect the intent to purchase original brand soccer balls. Methods. First, by a study of the literature and by the use of the Delp...
متن کاملaffecting factors of consumers’ intent to buy in the food industry by emphasizing brand experience (case study: mashhad tabarok company)
the recognition and understanding of brand experience by consumers is critical to develop goods and services marketing strategies, since they can be used to predict consumer behaviour. the aim of the present study is to investigate the antecedents and consequences of brand experience in the food industry. information on 400 customers of the mashhad tabarok company was collected by a questionnai...
متن کاملCharacteristics and purchasing behaviours of food-allergic consumers and those who buy food for them in Great Britain
BACKGROUND Buying behaviours of food-allergic consumers can affect the risk they incur. An online survey was undertaken to understand the characteristics and buying behaviours of food-allergic consumers in Great Britain (GB) and people buying food for them. METHODS Descriptive study of food-allergic individuals in GB and their buying behaviours, based on a survey of 500 food-allergic consumer...
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Background: Increasing consumer interest in environmentally friendly products and increasing corporate social responsibilities, over the last two decades, have led to the emergence of ethical behavior in marketing field. Hence, the present study has been conducted to investigate the environmental relationship of culture and behavior with the mediating role of gender on ethical purchase intentio...
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ژورنال
عنوان ژورنال: Journal of Economics, Management and Trade
سال: 2020
ISSN: 2456-9216
DOI: 10.9734/jemt/2020/v26i530257